Course for Digital Marketing

Course in Digital Marketing

Digital Marketing Basics introduces you to the core concepts of digital marketing. In two concise topics, you’ll learn about fundamental strategies and key channels, wrapping up with a quiz to test your basic understanding.

 

Course Overview

Building a Marketing Plan guides you through the process of creating an effective strategy. Over four focused topics, you’ll learn how to set objectives, identify target audiences, and develop actionable plans, culminating in a quiz for review.

Website and SEO covers the essentials of building an online presence. With three short topics, you’ll explore website development basics and the fundamentals of search engine optimization, followed by a quiz to reinforce your learning.

Social Media Marketing delves into leveraging social platforms for business growth. In three succinct topics, you’ll discover strategies for engaging your audience and creating impactful content, with a quiz to assess your progress.

Email Marketing focuses on crafting compelling email campaigns. Over three brief topics, you’ll learn about list building, content creation, and campaign management, finishing with a quiz to consolidate your knowledge.

Paid Advertising introduces you to the world of online advertising. In three short topics, you’ll explore how to create and manage ad campaigns, understand budgeting, and measure success, rounded off with a quiz.

Analytics for Beginners offers a primer on digital marketing metrics. In two concise topics, you’ll learn how to track performance and interpret data, with a quiz to ensure you grasp the essentials.

Legal and Ethical Practices emphasizes the importance of compliance and integrity in marketing. Through two brief topics, you’ll gain insights into the legal framework and ethical considerations, followed by a quiz to test your understanding.

Trends in Digital Marketing examines current and emerging trends shaping the industry. In one focused topic, you’ll get an overview of innovative practices and tools, with a final quiz to complete the course