To demonstrate how to format text in a Word, we will go through formatting a totally unformatted business document file. This is a marketing report and how it looks like without any formatting in Word:

Notice how the unformatted text appears in Word. It is less interesting and less engaging.
As you can pick it is dull and less interesting. It does not inspire to be read let alone act on the findings of the report!
A few basic Word text formatting can fix that.
1. How to Apply Typographic Emphasis
- Let’s commence by using typographic emphasis (bold, italic, underline) to make the report title catchy.
To do this, you must choose the text you want to emphasize. Then click on the bold button on the Microsoft Word ribbon.

Beware that the ribbon encompasses buttons to apply italic, underline, strikethrough and other formatting effects for text. You will follow the same steps to apply those effects.
- Implement the changes, start by changing the font, font size, and color of the title.
Select the text again, click the drop-down arrow on the font section of the ribbon, then choose the font you want to use. In this instance, I am using Arial bold.

3. To modify font size, you must highlight the text, then click the drop-down arrow on the font size indicator on the ribbon and select and click the font size of your choice.

Alternatively, after highlighting the text, you can manually type the font size into the font size indicator on the ribbon. This is very crucial when your desired font size does not appear in the font size selector.

The highlighted text is the text we’ve been formatting. Use the font size indicator to change the text size.
4. You can apply the Increase Font Size or Decrease Font Size Buttons on the ribbon to change the font size rapidly.

Another way to change the Word style is using the Increase Font Size or Decrease Font Size buttons.
- Font color is easily modified.
You highlight the text, then click the arrow facing down right beside the Font Color selector. Click on the color of your choosing.

Choose More Colors if you want to apply custom color.